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Social Media Coordinator

Malta
Marketing
15/10/2026
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About MiFinity

MiFinity is a regulated fintech company offering a wide range of digital payment services to over 1 million users in 223+ countries and territories. Our eWallet product is used by over 1,200 merchants with a strong presence in the iGaming industry. We’re licensed by the UK FCA and the Malta MFSA, with offices in Dublin, Malta, and Belfast.

At MiFinity, we combine international scale with local expertise and a sharp focus on security, innovation, and customer-first thinking.

Role summary

MiFinity is looking for a Social Media Coordinator to own and grow our presence across all active and emerging channels. This is a hands-on role for someone who lives and breathes social media, someone with a sharp eye for content, a feel for what performs, and the discipline to keep things consistent and on-brand. You’ll take full ownership of our social media channels, drive engagement across B2B and B2C audiences, and be the voice of MiFinity online. You’ll work closely with the marketing team to produce content that’s timely, relevant, and actually interesting – not just corporate noise. This isn’t a junior position, but it’s not purely strategic either. We want someone who can think and do: plan the content calendar, write the copy, brief creatives, support campaign delivery including light paid social activity, and track what’s working – all without waiting to be told what to post next.
Responsibilities
  • Own and manage MiFinity’s social media channels – including LinkedIn, Meta, X and any new platforms we expand into.
  • Develop and execute a content calendar that balances brand awareness, product updates, industry commentary, and community engagement.
  • Write, edit, and publish content across formats – copy, short-form video scripts, carousels, stories, and more.
  • Brief and collaborate with the designer (or do basic edits yourself) to produce polished, on-brand content.
  • Monitor performance across all channels and report on key metrics – reach, engagement, follower growth, and content effectiveness.
  • Identify trends, platform updates, and content opportunities before they go stale.
  • Support campaigns and product launches with social-first content strategies.
  • Assist with the coordination and basic management of paid social campaigns on Meta (e.g. boosting priority posts, supporting campaign rollouts), working within pre-defined budgets and guidance.
  • Manage community engagement – respond to comments, engage with relevant conversations, and represent the brand well in public.
  • Stay on top of compliance considerations relevant to regulated fintech content.
  • 3–5 years of experience managing social media for a brand – corporate or regulated industry experience preferred.
  • Strong copywriting skills with a feel for tone, voice, and platform-specific nuances.
  • Comfortable working across LinkedIn, Meta, X, and open to picking up new platforms as needed.
  • Some hands-on experience supporting or coordinating paid social activity on Meta (full performance ownership not required).
  • Data-driven mindset: you track performance, draw conclusions, and adjust – not just post and hope.
  • Experience with analytics tools.
  • Able to manage your own workload, hit deadlines, and stay organised without heavy supervision.
  • Fintech, payments, or iGaming industry experience is a strong plus.
  • Video editing skills or experience with tools like CapCut, Adobe Premiere, or similar.
  • Comfortable working in a fast-moving, regulated environment where messaging has to be accurate and compliant.
  • Exposure to other paid or organic social platforms beyond Meta is considered advantageous.