MiFinity, a global digital payments provider, today announced another record year ahead of SiGMA Europe 2022 (stand B24). Building on its strong 2021 growth, MiFinity has seen transaction volumes increase by over 130%, expanded to more than 500 brand integrations, and doubled its merchant base in 2022.
In addition to impressive increases in transaction volumes and integrations, MiFinity is now available in more than 225 countries and territories and has over 75 integrated payment methods, offering customers a choice of 17 native currencies and 20 languages in the MiFinity app and desktop experience.
12 months ago, at SiGMA Europe 2021, MiFinity shared its ambitious growth plans and product roadmap, including its commitment to delivering an exceptional user experience and continuous service improvements for customers and partners. As a result, MiFinity has achieved its objectives, expanding its global footprint, launching new services, and enhancing existing solutions. Over the past year, new account sign-ups have increased significantly, with thousands of customers downloading the MiFinity eWallet daily. This growth has been driven by competitive pricing, innovative engagement strategies, and the popularity of products such as the eVoucher and Virtual IBAN launched earlier this year. MiFinity has also expanded its PayAnyBank service, now available in 82 countries including China, and introduced an affiliate programme offering highly competitive commission structures.
MiFinity’s commitment to improving conversion rates for its partners has led to innovations such as its high-converting iFrame, enabling customers to fund accounts without leaving the checkout experience. The MiFinity iFrame will continue to evolve in 2023, with an enhanced version scheduled for release.
Also on the roadmap, MiFinity will launch its new native and desktop experience soon. Utilising the latest technology available in the app market, MiFinity will deliver a best-in-class user experience while maximising conversion funnels so customers can make quick and secure payments. MiFinity’s focus on continual service improvements will also see more functionality added in 2023 and new customer benefits such as referral rewards.
Building on its accelerated growth, MiFinity is on track to integrate 1,000 brands over the coming months while continuing to improve its already strong acceptance rates. In 2023, the company will focus on increasing customer engagement and collaborating closely with partners to drive sustainable growth.
“Our growth over the past two years has firmly positioned MiFinity as a key player in the global payments landscape,” said MiFinity CEO Paul Kavanagh. “It’s been an exciting period of onboarding high-profile partners, introducing new services, and launching our refreshed brand. As we look ahead to 2023, our focus is on strengthening our market position, investing in our partners and people, and continuing to build on our expertise in delivering innovative payment solutions.”
About MiFinity
MiFinity, a global payments provider, offers a range of cost-effective and efficient end-to-end payment solutions. With more than 60 years of collective experience in digital payments, a growing global partner network, and a highly secure, regulated technology platform, MiFinity has evolved into a true omnichannel payment provider within the global payments ecosystem.
For more information, please visit www.mifinity.com
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MiFinity UK Limited (Registration Ref.900090) and MiFinity Malta Limited (Registration Ref. C64824), trading as MiFinity for the issuing of electronic money are duly authorised and regulated by UK Financial Conduct Authority (FCA) and Malta Financial Services Authority respectively (MFSA).
