MiFinity, the secure digital eWallet, is delighted to announce its new brand identity today. The rebrand takes MiFinity to the next level within the global payments space and includes a new logo, strapline, refreshed brand colours, and an updated website and social media channels. However, the rebrand goes beyond updated visual elements. The new branding reflects MiFinity’s core values and ambitions to be a market leader in the global payments space and remain at the forefront of innovation in digital payments.
Paul Kavanagh, CEO of MiFinity, commented, “MiFinity has made significant progress in the global payments space over the last 18 months. As such, our brand refresh reflects our maturity and ambition. MiFinity’s eWallet is the ‘eWallet with infinite possibilities’—a sentiment that captures our vision and one that our partners and customers can strongly connect with. 2022 will be a big year for MiFinity, and the rebrand sets the tone for our continued success.”
The new brand identity follows a highly successful 2021 for MiFinity, with transaction growth of 1,300%, onboarding more than 300 global partner brands, and expanding into several new regions. 2021 also saw the launch of the MiFinity eVoucher, a single-use prepaid solution, and the MiFinity Virtual IBAN, which enables customers to transfer funds from any IBAN-enabled bank account to their eWallet with zero fees.
About MiFinity
MiFinity, a global payments provider, offers a range of cost-effective and efficient end-to-end payment solutions. It has a growing network of international partner relationships and a best-in-class, highly secure and regulated technology platform.
MiFinity’s eWallet is designed for global digital use, providing a fast, simple, and secure way for customers to perform transactions across multiple currencies and a wide range of local payment methods. As a result, MiFinity is evolving into a true omnichannel payment provider within the global payments ecosystem.
For more information, please visit www.mifinity.com
MiFinity UK Limited (Registration Ref.900090) and Mifinity Malta Limited (Registration Ref. C64824), trading as MiFinity for the issuing of electronic money are duly authorised and regulated by UK Financial Conduct Authority (FCA) and Malta Financial Services Authority, respectively (MFSA).
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